A Study on Green Marketing
نویسندگان
چکیده
منابع مشابه
A Study of Green Marketing Practices in Indian Companies
The article aims to study green marketing practices and to identify what determines green marketing orientation for a company. A questionnaire-based survey method was adopted for the data collection from 220 companies in India. The data were analyzed using exploratory and confirmatory factor analyses. Further, the proposed hypotheses were tested using structural equation modeling. Product desig...
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The Banrock Station brand, owned by wine producer BRL Hardy, has been highly successful in the UK and USA, and in the Australian premium wine market. In part, success has arisen from the positive attributes of being a ‘new world’ wine, but the case study shows that it is branding as a ‘green’ wine that supports conservation activities that has given Banrock Station a distinctive edge. The exper...
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Today‟s world is often considered as always on the wheel world which depicts a peculiarity that it is very dynamic, each second plays a pivotal role in changing the business scenario, consumers are now effectively aware of their rights and duties towards the society which in turn points towards the business, telling them the fact that now he is no more a dumb customer only. He is equally concer...
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Background: Marketing has for many years been working to reduce environmental concerns by relying on ethics and presenting new marketing ideas such as green marketing. Therefore, the present study aimed to provide a model of the green marketing process in the pharmaceutical industry. Method: This applied research was conducted with a mixed (quantitative - qualitative) approach. In the qualitat...
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ژورنال
عنوان ژورنال: Prastuti: Journal of Management & Research
سال: 2019
ISSN: 2320-2262
DOI: 10.51976/gla.prastuti.v8i1.811904